Client Case
Study
Staffline partner
with Samworth Brothers
Client Overview: About Samworth Brothers
Samworth Brothers is a leading food manufacturing company employing more than 12,500 people across 15 bakeries. With a turnover of £1.6bn, they produce over a billion products annually, including sandwiches, prepared meals, savory pastries, salads, cooked meats, sausages, and the iconic malt loaf.
Samworth Brothers’ customer base spans major supermarkets, convenience stores, hospitality venues, workplaces, and travel outlets. With sites across the UK, including Leicestershire, Cornwall, East Sussex, Manchester, Bristol, and a site in Dublin, Samworth Brothers takes immense pride in its heritage and reputation for producing high-quality food. Since its founding in 1896 by George Samworth, the family-run business has evolved to become one of the UK’s largest food manufacturers, building long-term partnerships with customers, suppliers, and partners.
Background: Staffline’s Partnership with Samworth Brothers
For over 34 years, Staffline has proudly partnered with Samworth Brothers to provide exceptional staffing solutions. Beginning with Al A Carte and transitioning seamlessly after Staffline’s acquisition 15 years ago, the relationship has grown to embody a truly integrated partnership.
Staffline supports Samworth’s operations across all sites, delivering a critical workforce of temporary workers with an impressive 99.99% fill ratio. Our dedicated team works 24/7 to manage operations, payroll, recruitment, training, and OnSite office support, ensuring seamless integration into Samworth’s business operations and assisting with the attraction, selection and management of their high-volume workforce needs.
Many of our Leicester branch team members started as temporary production workers at Samworth, giving them a unique, hands-on understanding of the business. In fact, some workers we placed at Samworth have progressed to become head office managers, a testament to the quality and impact of our partnership.
2024: A Year of Collaboration and Progress
In 2024, Staffline worked closely with Samworth’s senior stakeholders to address three critical focus areas:
Marketing
Enhancing the representation of Samworth Brothers to attract top-tier candidates.
Technology
Leveraging advanced systems to optimise time and cost efficiencies.
Cost-Out Modelling
Addressing increased operational costs by implementing innovative savings solutions.
In 2024, Staffline worked closely with Samworth’s senior stakeholders to address three critical focus areas: These priorities guided several key initiatives, including targeted recruitment campaigns to showcase Samworth as an employer of choice, adopting cutting-edge workforce management technologies, and delivering cost efficiencies through tailored solutions.
Key Outcomes
Exceptional Workforce Delivery
Placement of critical temporary workers with a 99.99% fill ratio.
Integrated Support
A dedicated OnSite team providing 24/7 operational, recruitment, and payroll.
Career Progression
Temporary workers placed by Staffline have advanced to management roles within Samworth Brothers.
Operational Efficiencies
Implementation of advanced systems and cost-saving initiatives to mitigate operational challenges.
Why Samworth Brothers
Chooses Staffline
Our partnership with Samworth Brothers is built on trust, expertise, and a deep understanding of their business needs. By embedding ourselves into their operations, we’ve become an indispensable partner, delivering not just workers but also value-added solutions that drive efficiency and success. Our OnSite model ensures that we remain fully integrated into our clients’ operations, assisting with the attraction, selection, and management of their workforce to meet high-volume demands. Together, we continue to innovate and evolve, ensuring Samworth Brothers’ operational excellence for years to come.
“Staffline has been exceptional. Beginning with Al A Carte and seamlessly transitioning after Staffline’s acquisition 15 years ago, they have consistently demonstrated unwavering dedication and expertise. Staffline deeply understands our business needs, providing critical staffing solutions across all our sites, 24/7. They are not just a supplier, but an integral part of the Samworth family. Their seamless support is crucial to our operational success and allows us to consistently fulfil our commitments. We are proud to have such a reliable and knowledgeable partner.”