Client
Case Study.
Staffline partner
with MM Flowers.
Client Overview: About MM Flowers
MM Flowers is a leading supplier of flowers and gifts to major retailers across the UK and Europe, trusted to breed, grow, import, pack and deliver products.
Owned by growers, MM Flowers combines deep sector expertise with a dynamic and innovative approach, bringing new and more sustainable ideas to flowers and gifting across its markets. Creating meaningful moments that do good for people and better for the planet sits at the heart of its decision-making.
In recent years, the Group has expanded its capabilities through strategic acquisitions, including Moolenaar in the Netherlands and Poplar Farm Flowers in the UK, alongside the launch of MM Flowers (Plants) Limited in 2025. This makes MM Flowers the first business in its sector to fully integrate flowers, gifting, plants, bulbs and growing within one operation.
Background: Staffline’s Partnership with MM Flowers
Staffline has partnered with MM Flowers for over 18 years, supporting the business as it has grown, evolved and expanded its operations.
Over time, this long-standing relationship has developed into a strategic partnership, underpinned by a deep understanding of MM Flowers’ workforce requirements. This enables solutions to continuously evolve alongside the business and its increasing operational complexity.
The Challenge
MM Flowers required a workforce strategy capable of scaling rapidly across three key trading peaks:
Christmas
Valentine's Day
Mother's Day
While Christmas presents the most competitive labour market, the critical challenge lies in retaining workforce through to Valentine’s and Mother’s Day, where demand significantly increases.
This required:
- A scalable multi-site workforce model
- High retention between peaks
- Consistent performance under pressure
- Access to wider labour pools
- Long-range planning to mitigate risk
Peak labour demand increases:
- Christmas: +300%
- Valentine's Day: +391%
- Mother's Day: +517%
What We Did
Staffline delivered a structured, forward-planned workforce solution designed to manage rapid scale and ensure continuity across peak periods.
Six-Month Workforce Planning
- Early forecasting aligned to production demand
- Workforce modelling to match peak requirements
Targeted Recruitment Delivery
- Centralised recruitment hubs across key locations
- Multi-channel attraction campaigns
- Early identification and onboarding of returning workers
- Dedicated skills recruitment aligned to training needs
Operational Workforce Management
- On-site teams across multiple locations
- Defined supervisory structure and shift coordination
- Daily operational oversight through structured check-ins
Transport Deployment
- Scalable transport network across three cities
- High-frequency coach operations during peak periods
- Coordinated workforce movement to support attendance
Governance & Collaboration
- Regular stakeholder engagement
- Real-time performance tracking
- Proactive issue resolution
Key Outcomes
In May 2023, AMFRESH awarded sole supply of temporary labour to Staffline, which resulted in:Delivered Peak Workforce at Scale
Successfully supported labour increases of over 500%, enabling MM Flowers to meet demand across all key trading events.
Stronger Workforce Retention
Improved retention between peak periods, reducing dependency on new hires and increasing workforce experience on site.
Improved Attendance & Reliability
Access to wider labour pools and structured workforce deployment strengthened attendance during critical production windows.
Increased Productivity & Efficiency
Returning, trained workers contributed to faster onboarding, improved output and reduced operational disruption.
Long-Term Partnership Value
Over 18 years, the partnership has evolved into a strategic relationship supporting MM Flowers’ ongoing growth and operational expansion.
Why MM Flowers Chooses Staffline
A Strategic Partner, Not Just a Supplier
Supporting workforce strategy, not just delivery
Retention-Led Approach
Building a consistent, returning workforce to improve performance and reduce cost.
Proven Delivery at Scale
Experience managing complex, multi-site operations under peak pressure.
Forward Planning Mindset
Anticipating challenges before they impact operations.
Embedded Onsite Support
Dedicated teams ensuring control, consistency and continuous improvement.
Conclusion
Scaling a workforce by over 500% across consecutive peak events requires more than volume - it requires precision, planning and partnership.
Through a structured and retention-focused approach, Staffline enables MM Flowers to deliver during its most critical trading periods while continuing to grow as a long-term, trusted partner.